Current and veteran PSG players will be issued as digital collectible cards on the Sorare blockchain platform.
The French football club, Paris Saint-Germain, has not yet dropped the blockchain stick, and the club is now ready to issue players‘ collectible items as rare tokens.
PSG, which plays at the highest level of French football, had already partnered with the blockchain platform Socios.com to launch its own „Fan Token Offer“ in 2018.
This week, the club became the 100th football club to join the Sorare platform of Ethereum’s blockchain-based fantasy football game.
PSG players Neymar and Kylian Mbappé, as well as club veterans like David Beckham, will be tokenized as limited edition digital player cards. The score of the players‘ cards will depend on their real-life performance on the football league tables and the rarity of collectible cards is guaranteed by the use of blockchain technology.
The news of the new partnership also coincides with the official launch of Sorare in the United States, which has become the second largest market for the game worldwide.
Speaking to Cointelegraph, a Sorare spokesperson explained that the game had been in closed beta in the US until December 2019 (by invitation only) and in open beta until its launch on September 28.
About 60 million people play fantasy sports in the US, according to the Fantasy Sports and Games Association, making the market for blockchain participants particularly attractive.
„We believe that with 100 clubs and three of the top 10 football clubs in the world – Juventus, PSG, Atlético de Madrid – we are now officially on track to start advertising the game as a complete gaming experience,“ said the spokesperson.
Before the launch in the US, he noted that the game „needed some adjustments, such as the score matrix and progression within the game“.
Since its launch in March 2019, Sorare has generated $2 million in card sales revenue in 60 countries.
Nonfungible, a rating site for blockchain games and collectible token issuers (NFT), currently has Sorare in fifth place. It reports $205,131 in 7-day volume compared to $954,231 for the highest rated game, Cryptokitties.
NFT was first highlighted in 2017 with the launch of Cryptokitties, which, like Sorare, is based on the Ethereum block chain. The NFT collectibles market was estimated to reach $370 billion by July 2020.